Privacy policy

At Casetony, we recognize the importance of protecting your personal data. We are committed to processing it lawfully, transparently, and fairly—only for specified purposes and to the extent necessary. We take every measure to ensure your data remains accurate, secure, confidential, and properly stored.

We comply with all applicable data protection laws, including Regulation (EU) 2016/679, known as the General Data Protection Regulation (“GDPR”).

This Privacy Policy explains how Casetony (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit our website, make a purchase, interact with our content, or otherwise engage with our Services. For the purposes of this Privacy Policy, “you” and “your” refer to any individual whose data we collect, including customers and visitors.

We value your privacy and your rights regarding your personal data. Please read this Privacy Policy carefully. By using our Services, you acknowledge and agree to the collection, use, and disclosure of your information as described herein. If you do not agree, please refrain from using our Services.

Please review this Privacy Policy carefully to understand how we process your personal data, the sources from which we obtain it, and your rights as a data subject.

The term 'personal data,' as used in this Privacy Policy, refers to any information that can be used to identify you, either directly or indirectly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide our Services, we collect and have collected personal information about you from various sources over the past 12 months, as outlined below. The information we gather depends on how you interact with us.

We collect your personal data in the following ways:

• Directly, when you create an account on our Website or contact us via email or social media platforms like Facebook Messenger.
• Indirectly, as you browse our Website or engage in online shopping activities. We may also obtain personal data from third parties with your consent or from publicly available sources.

In addition to the specific uses mentioned below, we may use the information we collect to communicate with you, deliver our Services, comply with applicable legal obligations, enforce our terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

We collect and process personal data based on how you interact with our Site and Services. The types of personal data we collect depend on the specific services you use, as outlined below. We may also collect data through cookies, web analytics, and third-party sources to enhance your experience and ensure the functionality of our Services.

Information We Collect Directly from You

We gather personal information you provide directly when interacting with our Services. This includes:

• Basic contact details: Name, address, phone number, and email.
• Order information: Name, billing and shipping addresses, payment details, email address, and phone number.
• Account information: Username, password, and security questions.
• Shopping information: Items you view, add to your cart, or wishlist.
• Customer support information: Details shared in communications, such as inquiries or feedback.

Providing this information is necessary for certain features of the Services, and failure to provide required information may limit your access to these features.

Information We Collect Automatically

We also collect data automatically through cookies and similar technologies. This includes:

• Device and browser information.
• Usage data such as pages visited, time spent, IP address, and network connection details.

Information We Obtain from Third Parties

We may obtain personal information from third parties, including vendors and service providers. These third parties may collect data on our behalf for purposes such as:

• Payment processing (e.g., credit card and bank details).
• Tracking your interaction with our Site and Services (e.g., via analytics, advertising partners).

How We Use Your Personal Data

We use the information we collect for the following purposes:

• To provide products and services: Process payments, fulfill orders, manage your account, and facilitate shipping or returns.
• To manage marketing and communication: Send promotional emails, texts, or other communications based on your preferences and interactions.
• For security and fraud prevention: Detect and prevent fraud, and ensure the safety and integrity of our Services.
• To improve our Services: Respond to customer inquiries, enhance user experience, and analyse usage patterns.

Specific Purposes for Processing Personal Data

In addition to the general uses above, we process your personal data for specific purposes, including:

• Contract performance: When you make a purchase or create an account, we process personal data to complete and manage your transactions, deliveries, and refunds.
• Account management: We process your data to maintain and secure your account, as well as to facilitate customer support.
• Direct marketing: We may send you marketing communications based on your consent or legitimate interest.
• Website functionality: We ensure the proper operation of our Website and analyse usage patterns to optimise our resources.
• Social media and contests: We process personal data for managing social media interactions and organising contests or giveaways.

Retention Periods

We retain your personal data only for as long as necessary for the purposes for which it was collected. For example, purchase-related data is retained for up to 10 years, while marketing preferences may be processed until you opt out.

Special Categories of Personal Data

We do not collect or process sensitive categories of personal data, such as information about your racial or ethnic origin, political opinions, religious beliefs, or health data. Please refrain from providing such information to us.

Cookies

Like many other websites, we utilise Cookies on our Site. To learn more about the specific Cookies used in connection with powering our store through Shopify, please visit Shopify’s Cookie Policy. We use Cookies to enhance and optimise our Site and Services, including remembering your actions and preferences. Additionally, we rely on Cookies to perform analytics, helping us gain insights into user interactions with the Services, which supports our legitimate interests in managing, improving, and refining the user experience.

Furthermore, we may allow third parties and service providers to place Cookies on our Site to personalise and refine the services, products, and advertisements displayed both on our Site and across other websites.

Most web browsers automatically accept Cookies by default. However, you have the option to configure your browser settings to delete or block Cookies if you prefer. Please note that restricting or removing Cookies may negatively affect your browsing experience and could impair the functionality of certain features or aspects of our Services. Additionally, blocking Cookies may not entirely prevent the sharing of information with third parties, including our advertising partners.

Use of Technologies and Data Collection

• We utilise various technologies such as pixels, web beacons, and ad tags, which are small pieces of code placed on our Website. These technologies enable us to collect data about how you interact with our Website, such as which pages you visit, what ads you engage with, and other online behaviours. This data helps us track the effectiveness of our advertising campaigns, optimise ad performance, create targeted advertising audiences, and re-engage visitors through remarketing efforts.
• We also use services like "Meta Ads Manager", "HotJar", "Microsoft Clarity" and "Google Tag Manager" to gain insights into your browsing experience on our Website. These tools allow us to gather data about how long visitors spend on certain pages, which links they click, and other insights. By analysing this data, we can enhance our Website and services to better meet user needs and display relevant ads.

How We Disclose Personal Information

In certain situations, we may disclose your personal information to third parties as necessary for legitimate business purposes, in compliance with this Privacy Policy. These disclosures may include:

• To vendors and service providers who assist with tasks such as IT management, payment processing, customer support, and data analytics. For instance, when processing payments, we may transmit your personal details to payment processors like Maksekeskus AS.
• To our business and marketing partners, including platforms like Shopify, who provide services or marketing efforts on our behalf. These partners use your data in accordance with their own privacy policies.
• To affiliates within our corporate group for business and operational needs.
• To comply with legal obligations, such as responding to subpoenas, search warrants, or other law enforcement requests.
• In the event of a business transaction (e.g., merger, sale), to protect our rights and enforce legal obligations, or in case of a business restructuring.

We do not sell or rent your personal information to third parties. However, your data may be shared with third-party data processors to assist in running the business, and we ensure that these processors handle your data in line with applicable data protection laws.

When sharing personal data, we provide only the necessary information for the intended purpose. We also require third parties to adhere to strict data protection agreements.

User Generated Content

Our Website may allow you to post product reviews or other user-generated content. Please be aware that such content will be publicly available, and we cannot control who accesses it. Any information you make public may be used by others, and we are not responsible for its security or accuracy once shared.

Third-Party Websites and Links

Our Website may contain links to third-party websites. These sites are not under our control, and we are not responsible for their privacy practices or the content they provide. We encourage you to review their privacy policies before submitting any personal information.

Information shared on third-party platforms (e.g., social media) may be visible to other users. We do not control how this information is used by others.

Security of Your Data

We use physical, electronic, and procedural measures to safeguard your data, including encryption and access restrictions. While we strive to protect your personal data, no security system is 100% secure, and we cannot guarantee complete protection during transmission over the internet.

In the event of a data breach that could jeopardise your rights or freedoms, we will notify you immediately.

Retention of Personal Data

We retain your personal data for no longer than necessary for the purposes outlined in this Privacy Policy or as required by law. The retention period depends on factors such as the nature of the data and legal requirements.

Your Rights Regarding Personal Data

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right to access and know what data we hold.
• Right to request correction, deletion, or limitation of your data.
• Right to withdraw consent or object to processing.
• Right to portability, allowing you to receive or transfer your data in a structured format.

To exercise these rights, please contact us. We may require verification of your identity before processing your request.

If you are dissatisfied with our response, you may appeal our decision or lodge a complaint with the relevant data protection authority.

Complaints and Contact

If you have complaints about our data processing practices, please contact us. We aim to resolve all issues promptly, but if necessary, you may escalate the matter to the relevant authority.

International Data Transfers

We may transfer your data outside of the European Economic Area (EEA) to provide services. In such cases, we ensure compliance with data protection laws through appropriate safeguards, such as standard contractual clauses.

Contact

For any documents related to this Privacy Policy or to get in touch, please contact us using the details below:
MB "Casetony"
Company code 306732729
Registered at Azalijų g. 7-1, Jadvygiškių k., LT-14258 Vilniaus r.
email: hello@casetony.com